For many shoppers in Romania, Black Friday marks the start of the holiday buying season. Whether you’re eyeing the big Black Friday offers at eMAG, Altex, Notino or smaller stores, it’s the time when wish lists can finally become reality—if you’re organized. 

Black Friday 2025 deals will bring a wave of promotions on phones, gadgets, home appliances, beauty products, and more. Because it’s such an intense, tempting period, it pays to prepare in advance. 

Do your homework early 

Before you get swept up in the hype, take a moment to research. Check the prices of the products you want a few days ahead of Black Friday and write them down. That way, you’ll know if a discount is real.
Use price-tracking sites or apps that alert you when a product drops below a target price. 

Build a realistic shopping plan 

Create a focused list with a maximum budget. Break it into three buckets: 

• essentials (e.g., phones, laptops, small appliances) 

• items you’ve wanted for a while 

• “nice-to-have” treats 

This structure makes it easier to prioritize and avoids impulse purchases. 

Make sure your money is available exactly when you need it 

The best offers can sell out in minutes, so it helps to have funds already on your card when you find the right price. If you’re holding cash, you can quickly move it to your card with SelfPay. 

Cash-to-card top-ups are instant and very simple at any of the 12,000+ SelfPay Payment Stations nationwide. 

How it works: 

1. Go to the nearest SelfPay Payment Station. 

1. On the main screen, select SelfPay Now – “Instant cash top-ups.” 

1. Open the SelfPay Now app. 

1. Tap “Deposit.” 

1. Choose the card you want to fund. 

1. Tap “Scan QR” and scan the code shown on the station. 

1. Insert your cash into the station. 

1. The money appears instantly on your card, regardless of the bank. 

Now you’re ready to place orders without relying on bank hours or slow transfers. 

Organize your budget and transfers efficiently 

During Black Friday, money moves quickly, orders, payments, splitting costs with friends. The SelfPay Now app gives you useful flexibility: 

• Instant, free transfers between your own cards (any bank). This helps you organize your budget—say, separating your shopping funds from everyday expenses. 

• Instant, free transfers to loved ones. Send money in seconds to help someone catch a great deal or surprise them with a contribution to their purchase. 

Everything happens in a few seconds, with no fees and no waiting times. 

Don’t just buy cheap – buy smart 

A low price isn’t automatically a good choice. Think about usefulness, quality, and long-term value.
A device you’ll use daily or an energy-efficient appliance can be a smarter investment than a discounted item that ends up unused. 

Black Friday is also a great time to sort out holiday gifts—often at better prices and without the December rush. 

Pay attention to the fine print 

Always check the return policy, warranty terms, and delivery costs. Sometimes spectacular discounts hide extra fees or very long delivery windows. Choose reliable retailers with clear contact details, good reviews, and secure payment methods.